The Drip Tax: Why Keeping Up With the Aesthetic Is Costing You More Than the Clothes
The item was $60. The haul video, the storage solution, the matching accessories, the lighting setup for the unboxing, and the emotional labor of deciding whether it still fits your 'vibe' three weeks later? That'll be an additional $400 and your entire Sunday. Gen Z is starting to do the math on what trend culture actually costs — and the numbers are not cute.