New Season, New Me (Again): The Exhausting, Exhilarating Cycle of Gen Z's Quarterly Identity Drops
Every three months, without fail, you wake up and you're basically a different person with a different wardrobe, a different playlist, and a completely different explanation for who you are. Gen Z isn't having an identity crisis — we're running a continuous beta launch. But what does it actually mean when your personality has a release schedule?